“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein.
Imagination is arguably the most powerful tool in our toolbox.
Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation that awaits with your product… just watch those conversions fly.
So what’s the best way to do it?
Well, I found some great tips in a surprising place: An AMAZING self development book called ‘The Success Principles’ by Jack Canfield (of ‘Chicken Soup for the Soul’ fame).
It came out 15 years ago. But the amount of research that went into writing it makes it the only self development book you’ll ever need.
So if, like me, you’re looking to get strategic about plotting the direction of your life this year (as best you can under the circumstances) I highly recommend getting a copy and keeping it for posterity.
So anywho… The Success Principles has a section on creating positive affirmations for imagining the future life you want. And I thought these tips would also work great for writing the ‘Just imagine…’ section in copy, where you talk about the reader’s future experience in a compelling way:
So there you go.
Follow these 7 imagination triggering tips and you can look forward to your future pacing section becoming more vivid, visceral, visual and higher converting as a result.
What’s more, with compliance getting stricter by the day, talking about the reader’s emotions and experiences may soon be the only avenue we have for talking about a product’s benefits.
So this year, I recommend digging deeper than ever into the reader’s core emotions and finding ways of describing the future they want using actions and images, rather than vague health claims.
In fact, for this reason I’ve added women’s magazines (e.g. Women’s Weekly) to my reading list – both for their awesome headlines but also for their stories. So if you’re also writing health copy, I recommend you do the same.
If you find these tips for writing the future pacing copy helpful, I’d love to hear about it. Or if there’s any you’d add just hit reply and let me know.