As Die Hard protagonist John McClane begins to fade to black in 15 seconds of the NFL game between the Los Angeles Rams and the San Francisco 49ers. In the teaser clip, Bruce Willis reprises the character of John who killed his car by jumping through the glass of an Advance Auto Parts store to get a new battery for his dead car. It was later shared online with the hashtags #DieHardIsBack and #Ad. Notably, the franchise was also promoting diehard brand car batteries.
Also featured a scene in which McClane bashes an enemy over the head with his own brand of car battery. The clip is available to watch on YouTube at https://www.youtube.com/watch?v=W7kFGGFI9Xo. It also includes an appearance from Mclane’s limousine driver, Argyle. “It’s my duty to make people laugh…but I don’t know what to do with these things,” said one of the drivers.nn